Helen's flower is a stately perennial, growing 3 to 5 feet tall and nearly as wide, with rayed flowers appearing in late summer well into the fall. Petal colors are yellow to orange to red, depending on the variety. Leaves are fine and ovate and are prominent on the entire flower stem, giving the plant a bushy look. Its common name is derived from its history as a plant used to make a form of snuff, not from any allergenic properties.
Grow in well drained, loamy to rich soils in full sun. though it likes a loamy soil, over fertilization or over watering will result in vigorous stem growth but not more flowering, and may cause the plant to be floppy. It you pinch back the plant in early June, you can increase flowering (becuase there will be be more stems) and reduce its height. Benefits from staking.