This is an annual coreopsis, native to the Central Plains. Blooms are solitary, daisy-like flowers (to 1-2 inches in diameter) and feature yellow rays with reddish brown center disks. Each ray is toothed at the tip and spotted reddish-brown at the base. Flowers typically bloom over a long late spring to fall period. It makes a lovely cut flower, but is also enjoyed by butterflies. It grows 2 to 3 feet tall and about half as wide.
Grow well-drained soil in full sun to light shade. Performs well in poor sandy or rocky soils. Tolerant of heat, humidity and some drought. Tolerates dry to medium moisture. Promptly deadheading spent flowers may encourage additional bloom and prevent any unwanted self-seeding, though its freely self-seeding nature isn't a bad thing in something this cute.