Shasta daisy may very well be the archetype flower with is distinct rays and sunny eyes. There are dozens (hundreds?) of daisy cultivars, with petal colors ranging from pure white to cream, to buttery yellow, arrayed singularly, doubled, or unbelievably frilly. Eyes are yellow to golden to green. Leaves are green, with older foliage lobed. They range in height from less than a foot tall to 40 inches, many with equal spreads. Not very drought tolerant, they still fit in a medium to low water perennial or cottage border.
Grow in well drained soil in full sun to a bit of shade. Adaptive to soil types, but over-watering or wet soils will cause it to flop or rot. Over head watering tends to cause them to flop. Some varieties benefit from staking. Deadheading prolongs the season of bloom. Formerly listed as Chrysanthemum maximum.